Clarify the key differences between academic and market research services for those unsure what kind of help they need.
Clarify the key differences between academic and market research services for those unsure what kind of help they need.
Outline
Purpose, process, and output: A side-by-side comparison
Types of clients and use-cases for each
Sample deliverables: Lit reviews vs. market analysis reports
Can one team do both? (Hybrid service providers)
How to brief a research provider properly
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